Understand the metrics

Every DASHUND number has a single definition, the same everywhere. All of them are calculated over the period and filters chosen at the top of the view.

Session metrics

Sessions

The number of sessions started, meaning prototypes loaded and seen by a tester.

Unique visitors

The number of different people (a random identifier per browser and per prototype).

Completion

The average of session completions, according to the chosen measure of success: the share of successful sessions, or, for a checkpoint path, the average share of checkpoints seen.

Drop-off

100% minus completion.

Median duration

The time between the first and the last action of a session; the median is less sensitive than an average to sessions left open.

Bounce

The share of sessions with no click and no screen change.

Screens per session

The average number of screens shown, starting screen included.

Clicks per session

The average number of clicks.

Abandoned loads

Link openings where the person left before loading finished, relative to all openings.

Screen metrics

Views

The number of times the screen was shown, including when a session comes back to it several times.

Unique sessions

Sessions that saw the screen at least once.

Time on screen

The time spent before changing screens; for the last screen of a session, until the last action. Median.

Entries

Sessions that start on this screen.

Exits and exit rate

Sessions that stop on this screen (excluding goal screens), and their share among those that saw it.

Off-target

The share of clicks that landed outside the prototype’s interactive areas.

Quality alerts

The Dashboard warns you when something skews the data: sessions blocked by a Figma login screen (file not shared properly), too many clicks without a position, or lots of abandoned loads.